E-commerce or Electronic commerce is a methodology of modern business which addresses the need of business, vendors and customers to reduce cost and improve the quality of services while increasing the speed of delivery. E-commerce refers to paperless exchange of services between Business-to-Business (B2B) or Business-to-Customer (B2C).
Figure 1.0 shows a high level E-commerce process flow.
All-in-one & fully hosted: Website, shopping cart, payment processing, secure hosting, easy navigation, customer focused product information, good quality multiple images, content management, social media integration.
Responsive design: Support multiple devices (Laptop, tablets & phones) with various screen resolutions and support multiple browsers.
24x7 Service availability: Allows business to provide services to their customers anytime, anywhere.
Advanced E-commerce features -
Advanced Shopping cart and Payment facility:
Integrated Shipping and fulfillment:
RAM & Returns management:
Real-time reporting and Analytics:
Marketing Campaign management:
Visitor Behavior and Product Impressions:
In this day and age every web development company provides E-commerce solutions but it is very critical that the complete solution is well thought through and the appropriate architecture, platform, web design and development standards are used to make sure the solution meets the business needs which is key to success for a robust E-commerce solution!
Building trust through your website:
For e-commerce businesses the website is the first impression customers have about the product. A poorly designed website that is hard to navigate with poor search results, slow performance, insufficient product details, poor customer reviews and feedback will lose traffic and customers.
Weak content marketing strategy:
Content marketing includes a variety of tactics such as social media, blogging, e-newsletters, videos, mobile content, and so much more. In order to be effective at content marketing, E-commerce businesses must understand which tactics work best for them, their customers, and their brand.
Lack of insights into customer's experience:
Inability to understand the gaps in website and user experience. Inability to engage the customer and complete a sale order. Hard to provide related information to make sure the customer has all the information needed to make a purchase decision.
Integrating mobile into your website:
Although mobile commerce is growing, there are many online retailers who are still adapting to these trends. Those who fail to optimize their shopping experience across mobile devices and browser platforms, will fall behind in online sales.
Building website on appropriate infrastructure:
Build state-of-the-art visually appealing user friendly website with simple and easy navigation, accurate product details with images, videos and customer feedback. An appropriate infrastructure with high availability and development standards to support the burst of users.
Use Analytics to customize and promote sales:
Analytics integration enables businesses to gather insights about their customers and focus on customization and personalization for their customer's shopping experience by tracking customer browsing patterns and monitoring usage and dynamically integrating discount coupons and promotional offers.
Use Big data to gain insights on customers:
E-commerce with Big data and machine learning integration enables the system to provide near real-time customization in providing information specific to customer's needs and website usage behavior. For example: related products, what others buy and price history.
Use latest design and development standards:
Using the latest and greatest web development standards allows the building of a responsive website that can run on any device (computers, laptops, tablets, smart phone) which includes support for multiple internet browsers (IE, Edge, Chrome, Firefox, Safari to name a few)