Big data & Business intelligence

Complete data platform to scale insights across organizations

"Big data" - An Overview

Figure 1.0

In today's digital age data is being generated around us with pretty much every device we are using, like smart phones, laptops, wearable devices, CCTV, digital sensors and appliances which are growing so big it will impact everyone; whether we want it or not. Big data is one component, and is completely transforming the way we do business while impacting most other parts of our lives.

 The basic idea is that everything we do is increasingly leaving a digital trace (see figure 1.0) which we can use and analyze. Big data therefor refers to your ability to make use of the ever increasing volumes of data.

The four V's of Big data -

Volume: Refers to the vast amounts of data generated every second, we are talking about data in Zettabytes or Brontobytes. New big data tools are distributed systems that allow us to store and analyze this data.

Velocity: Refers to the speed at which data is generated and speed at which data moves around. Think of a social media message going viral in seconds. New Big data Technology allows us to now analyze the data while it is being generated.

Variety: Refers to the different types of data being generated. In the past it was only structured data, today it is in the form of text, numbers, images, video, voice, and the conventional relational data base. The new Big data technology acts like a shoe box for data.  

Veracity: Refers to the messiness or trustworthiness of the data. The many forms of data make it less controllable and accurate. New Big data technology has answers to these as well.

These Big-data can be turned into business decision making tools and values. These can be used to -

  • Better understand and target customers
  • Understand and optimize Business processes
  • Improving health
  • Improving security and law enforcement
  • Improving sports performance
  • Improving and optimizing cities and countries

The applications are endless... What we are seeing today is the beginning of a transformation into a big data economy.

Any business that doesn't seriously consider the implications of Big data runs the risk of being left behind!

Current Challenges

Managing data explosion:
Lack of the proper tools to make sense of the overwhelming amount of data being generated.

Understanding the growing variety of data:
Over 85% of Big data is unstructured, and dealing with unstructured data is a shift in paradigm, requiring new skill sets and abilities.

Enabling real-time analysis of data:
Businesses need to make sense of the vast volume of real-time data being generated. In fast-moving industries the ability to make the right decisions in real-time yields real competitive advantage, yet many businesses do not have the right tools to make timely and accurate decisions.

Simplifying development, deployment and management:
Existing solutions are complex and requires highly specialized skills to develop, deploy and manage.

Businesses are looking for simple and efficient end-to-end process.

Value Proposition

Access to a variety of data to drive business decisions:
Combine data with external or unstructured information and things become very interesting. Powerful tools for data discovery, easily combines data from multiple sources, combine your relational and non-relational data.

Analyze all data with powerful and familiar tools:
Many companies want to use Hadoop but lack the necessary internal expertise. Microsoft platform provides a streamlined deployment and setup experience that simplifies the complexity and makes it easily accessible.

Get insights faster by enabling business users to analyze data, we deliver faster insights by enabling end users to easily analyze all data types with familiar tools like Excel. Visualize data and map it with the 3D mapping tool in Excel.

Publish results to SharePoint or a Power BI site to scale insights from individual users to the whole organization.

Complete data platform for IT:
Redundant hardware and seamless failover as needed provides close to zero downtime.

Email:  iM.info@imammatus.com

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